How to Use Complementary Colors When Branding Your Business

January 23, 2017

I know first hand it can be so hard to choose colors to start your business! Colors help you portray your message and let your visitors start to visualize your personality through your branding. Colors show if your brand is bold, soft, organic, feminine, or fun.

When you start narrowing down the visuals of your brand, you may already have an idea of a color or two you want to use. That’s great! Go with your instincts and what you like. You want your brand to reflect you as much as possible. If you don’t know what colors you want, think about the colors of the clothes you wear a lot. What are you drawn to?

But you don’t want your brand to just be one color, I’m here to help you figure out what complementary colors can do for your brand!

What are complementary colors?

Well, complementary colors, are colors that are directly opposite each other on the color spectrum. Adding another shade or hue of one of the colors starts to help you create your color palette.

Like this:

One of my favorite tools to use to help nail down a color palette for a client is Coolors! I like having options when designing for a client, I tend to have 5-6 colors including black and white that I can design with and choose from. I teamed up with a few awesome entrepreneurial ladies to showcase complementary colors together! Colorful Places and Faces was such a fun project, you can check it out here! You can see some of the pictures below with the color palette’s.