I’ve worked with Alexandra for over a year now as a photographer for her blog, so when I launched Waverley and she asked me to do her new website and rebranding I was so happy to! Alexandra is unlike anyone you’ll meet–she’s goofy and cute and so spunky! Her brand really needed to match her style and her personality. I think we did that so well! Really the only thing Alexandra told me was “I want a lot of rose gold” and the rest was up to me! As time went on I would change things based on her suggestions or needs but I am so happy with the outcome!
When getting inspiration for her brand I realized I was getting drawn a lot to scenes in San Francisco. The pastel colors, how cute and busy it is all at the same time. Reminded me so much of Alexandra. So without further ado, let me introduce you to Finding Alexandra and her brand.
One of my first encounters with Alexandra was taking her pictures while I was still working as a photographer, and she had this sweet little Fujifilm instax that she was doing a giveaway as a partner with them! So when I started thinking about what her business card should look like–I just knew it had to be polaroid styled! She loved the idea and it came together perfectly!
Something that I think can get overlooked with a business is what you’re posting on social media to match your brand. And when it comes to photos and content that can be fairly simple, but when you need to post a quote, a model call, or anything else like that, it’s awesome to have a template to work off of to make it your own, but still share what you need to! These types of templates are awesome for those things!